Savannah Technical College

Brand and Mascot Illustration

The Savannah Technical College Quality Enhancement Program was in need of a visually appealing mascot illustration and brand identity. Most of all, the end result would need to appeal to and engage students on campus. The concept of a animated letter “Q” was suggested by the Savannah Tech team. Working together with the Savannah Technical College marketing team, we created a character and delivered multiple poses and props to be used in a variety of on-campus advertising.

For the QEP we also created a logo in the form of a badge reminiscent of a lacquered pin or badge one might pin to a lapel. This helps convey an “official” feeling to the program that is meant to compliment the playfulness of the mascot illustration. As a result, the elements work together to achieve a balance when between fun and official.